Hoo Hoo Hoosiers

Hoosier pride, but make it cute. This collection is for the IU fans who want game day style that’s comfy enough for everyday wear. From soft Comfort Colors tees to cozy crewnecks, each piece is designed for tailgates, Assembly Hall nights, and casual days around town. Classic crimson + cream vibes with a modern, boutique feel—perfect whether you’re cheering in the stands or grabbing coffee the next morning.